Customer Research. Reinvented.

If you thought expert customer research was something only big brands and businesses could afford, we have good news.

No more decisions

made in the dark.

Fox is here to deliver smart research solutions to Kiwi businesses, from established firms to small start-ups.

We understand the trials you face in understanding your market, so we created a simple, quick, easy-to-afford way of getting illuminating answers to your business questions, like who are your customers and what are they thinking.

Our products.

Purchase
Funnel

Are the right people aware of your brand and if so, have they purchased and would they do so again?

Brand
Sentiment

Is your marketing working? Find out what people really feel about your brand, and your key competitor?

Triggers
& Barriers

What motivates people to buy your product or service, and conversely, what is stopping them?

Ask Them
Anything

Need 10 burning questions answered? Our experienced research consultants can show show you how.

Concept
Testing

Is your new idea likely to succeed? This survey will help you know whether your concept has the legs to move ahead in the market.

Net Promoter
Score

How satisfied are your customers? How likely are they to recommend your business? Find out what your loyalists, as well as your most-at-risk customers think.

How it works.

We’ve distilled decades’ worth of experience into some easy-to-use products for maximum value, control, and cost efficiency. Pay less for knowing more!

Keen to hear more?

If you’d like to stay in touch and hear more about new products and features as they’re released, click the register button below and let us know your details. Don’t worry we’ll take good care of them.

Need custom

research?

We totally get that the range of products we offer may not be exactly what you’re looking for. So if there’s a custom project you would like us to deliver, just click on the button below and let us know what you need. We’ll sharpen the perfect research tool for your needs!

Frequently Asked Questions

We understand that business can be hard and getting a good understanding of what your customer is thinking can expensive and time-consuming. So we developed Fox to make it simple, easy and affordable to get the answers you need to make your business go further, faster.

Where does Fox get its panel of customer respondents from?

We get our customer respondents from one of the largest sample providers in the world, with access to 60m+ customers globally and 200,000 in New Zealand.

Can I trust the quality of Fox’s research products?

All of our research products have been carefully designed by our team of research consultants to ensure you get the best possible answers to your toughest customer questions. Our research consultants are trained and experienced market research professionals. We do however only have limited control over the quality of individual respondent answers. We do not therefore, take responsibility for the sentiment expressed by individual respondents.

Can I deliver my preferred research product to a more specific demographic of customer?

We currently offer the ability to tailor your customer audience by size (number of customers asked), gender and age bracket. In order to keep the price you pay as affordable as possible, we do not currently offer any additional customer demographic options.

Can I use these products with audiences in other countries?

We are currently working with New Zealand customer audiences only, however if you would like to deliver a research product to a customer audience in another market, you can email us at projects@foxiq.nz and we would be happy to discuss your needs.

Could I use these products with my own database of customers?

We do not currently offer an option to use independent customer databases as a standard feature, however if this is something you would like us to deliver as a customised project, just email us at projects@foxiq.nz and we would be happy to discuss your needs.

How long will it take Fox to send me my findings report?

Depending on the number of customers you would like to hear from, it typically takes between 5-10 working days to process the order, ask the questions, format the findings, and send the report.

Can I have the findings report designed using my own logo/brand?

Absolutely! Just select the ‘Custom’ report option when you place your order, the price will update to reflect this, and one of our trained project managers will be in touch to discuss your needs.

Can I have one of the Fox Research Consultants analyse my findings report so I can gain some additional insight?

For sure! Just select ‘Analyse’ on the ‘Findings’ drop-down menu when you select your preferred research product, and we will automatically include this in your order. You will then receive your findings report complete with a range of insightful comments about exactly what your customers are thinking.

Can I have one of the Fox Research Consultants present my findings report to me and/or my boss/team/board?

Yes! Just select ‘Yes Please’ on the ‘Presentation’ drop-down menu when you select your preferred research product, and we will automatically include this in your order. Your project manager will then be in touch to arrange a suitable time to present your findings report to you (1 hour max) via virtual meeting platform.

Is Fox able to send me the raw customer research data?

Yes! We would be happy to provide the raw customer research data in Microsoft Excel form. Just let your project manager know this is something you would like to get along with your findings report and we will send it through at the same time.

Does Fox provide tailored customer research services independently of the products offered?

Again, absolutely! Feel free to email us at projects@foxiq.nz and a project manager will work with one of our research consultants to find a solution that’s perfect for you and your business.

What if Fox doesn’t offer a research product that I’m looking for?

We will release new research products on a regular basis, so keep checking back to see what’s new! We’d also love to hear about the burning questions you would like to ask your customers, so you can email us at hello@foxiq.nz any time and let us know what type of research products you think we should add.

Does Fox charge any set up fees or subscription charges?

With Fox, what you see is what you get! So no, we don’t charge any additional fees. All of our affordable pricing is one-off and based exactly on your requirements. Just click through the drop-down boxes on the research product you would like to purchase, and we will work out your price excluding GST. Nice, simple, no hassle!

What forms of payment do you take?

Fox and its payment partner Stripe accept all major debit and credit cards including Visa, Mastercard and American Express as well as digital wallet and bank debit and transfers.

Is it safe to enter my credit card details into the Fox platform?

We use Stripe as our preferred payment partner. Stripe is certified PCI Service Provider Level 1, which is the most stringent level of certification available in the payments industry. To accomplish this, Stripe use best-in-class security tools and practices to maintain a high level of security.

What is Fox’s privacy policy?

You can view our privacy policy here

There are a few terms used on the Fox platform that I’m not familiar with. Can you help me understand what they mean?

Incidence Rate:
An incidence rate is the number of customers from a sample that will qualify for our study.
For example, if only 5 out of 10 people asked to participate in a Brand Sentiment study have ever heard of your brand, the incidence rate will be 50%.

Please note: We only work with an incidence rate of 30% (or 3 out of 10) and above.

Sample:
A sample is a specific group of customers chosen to ask questions of, to find out about the whole, usually much larger, group of customers.

Respondent:
A respondent is an individual who takes part in a market research project.

Purchase Funnel:
A purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of goods or services.

Brand Sentiment:
Brand sentiment is a measure of how people feel about your brand.

Triggers & Barriers:
An understanding of what prompts customers to use (Triggers), or prevents from using (Barriers) your product or service.

Net Promoter Score:
A widely used market research metric that is based on a single survey question asking customers to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague.

Customer Research. Reinvented.

If you thought expert customer research was something only big brands and businesses could afford, we have good news.

No more decisions

made in the dark.

Fox is here to deliver smart research solutions to Kiwi businesses, from established firms to small start-ups.

We understand the trials you face in understanding your market, so we created a simple, quick, easy-to-afford way of getting illuminating answers to your business questions, like who are your customers and what are they thinking.

Our products.

Purchase Funnel

Brand Sentiment

Triggers & Barriers

Ask Them Anything

Concept Testing

Net Promoter Score